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Home / Insuremagic Exclusives



Interview of Mr Kamesh Goyal, CEO,
Bajaj Allianz General Insurance Company


In what way will your recently announced tie up between your life and general insurance companies and BHW Birla Home Finance benefit the masses?

The tie-up would benefit the masses as both the customers can get insurance products and home loans under a single umbrella. BHW Birla Home Finance would be selling life and general insurance products to their customer base and thus they need not go anywhere else for their insurance needs.

Such cross selling is already underway in case of a number of life insurance/leading home finance companies. How different is your tie up and what additional benefits will it bring for customers?

The success of such tie-ups would have to be viewed in totality. Bajaj Allianz General Insurance has tie-ups with as many as 10 major banks and are running successfully.

We have also launched customized and exclusive products for some of these banks, which have been very popular like
K-Home Secure and K-Health Care for Karnataka Bank customers and similar customized plans for Jammu & Kashmir Bank account holders.

We would plan such customized and exclusive products for BHW Birla Home Finance customers also.

Will the tie up enable life insurance companies to also cross sell home finance products and vice versa?

Our relationship and our tie-up with BHW Birla Home Finance is that of corporate agency which allows them to sell Bajaj Allianz life insurance products to their customers by which they can increase their fee-based income.

What extra benefits will the tie up bring for your existing
customers?

We are working on the details and would launch exclusive products with benefits very shortly.

What kind of never-before customized products are in the offing for customers?

There are several products, which can be offered as a customized and exclusive products for their customers.

You have recently launched 'Nischint' a personal accident insurance product. How different is it from the already available products in the market?

The newly launched product 'Nischint' is in association with A R Insurance brokers, is a customized product to cover all accidental risks even the loss/termination of employment due to accident.

This unique product is bundling of pure Personal Accident cover and Hospital Cash. The product is available in the market.

Bajaj Allianz has also decided to set up its own TPA. In what way will it reduce the hassles otherwise faced by customers when it comes to dealing with TPAs?

Bajaj Allianz has started a Health Insurance Administration cell to handle some of the large corporates on an experimental basis. We feel this is a small step to provide a customized service to our clients. Since our system is still on an experimental basis, it is too early to discuss about its success or failure. But we are sure that most of the hassles faced by our clients can be reduced if the system is managed by us.

What is your target for this fiscal?

Bajaj Allianz is targeting a premium income of Rs.750 crores by the end of this fiscal. Bajaj Allianz has crossed Rs.400 crore by the end of September 2004.

What innovative policies do you have in your product range?

Bajaj Allianz has recently launched a product 'Shubh Yatra' for
domestic travelers in India. This unique product covers all accidental emergencies including hospitalization and protecting the house against fire and burglary, when the travelers are away for business or pleasure.

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