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Home / Insuremagic Exclusives

Interview of Sandeep Batra,
Chief Financial Officer,
ICICI Pru Life
Insurance Company



(Date: 21 June 2005)

The news about the exit of AMP Sanmar from life insurance has created a stir. Policyholders who have bought insurance from private insurers are worried today? Your comments.

The IRDA has stringent guidelines governing the credentials of the companies that enter the industry, their functioning and their management. It is only after thorough checks to ensure that they have met the required norms have the private players been issued licenses to operate.

Private players must also bring in fresh capital to meet the solvency norms, and this ensures that policyholders’ interests are protected. Hence, there is no reason for the policyholders to be worried.

In fact, in the five years since liberalisation, the private sector has made excellent progress - its share has grown to 11% of the total industry in FY05, which is reflective of the growing public confidence in private players. This growth can be attributed to the efforts of private companies in brand building, increasing customer awareness and most of all, training advisors to impart need-based and professional selling advice.

As happens in all sectors, companies sometimes revise their strategies and priorities, as has happened with AMP Sanmar. Such developments could possibly happen in the future too and should not be viewed with great alarm. It is important to understand that AMP Sanmar is merely exiting the market; it has not collapsed. In fact, in such cases, the policyholders usually benefit because the company is bought over by another, stronger player who will be able to offer the policyholders even greater benefits.

As per sources many foreign insurers who are eager to set up shop here are talking to AMP. What is the future of the Indian life insurance industry?

The future of the Indian life insurance industry remains very bright. The potential for life insurance in the country is immense and there is room for several companies in the country.

It is always the customer is the ultimate beneficiary of the competition that arises from such developments and hence customers can look forward to even more developments in their favour over the coming years.

In light of the above instance, what are the factors one should consider before choosing a life insurance product?

The factors that should be considered when buying a life insurance policy remain the same. The type of policy one purchases should be determined after conducting a thorough personal finance review, which takes into account one’s current lifestage and future financial goals.

So, while a pure protection policy might be suitable for one who has investments in several other channels, an endowment or market-linked policy is ideal for one who seeks to invest over a period of time to purchase an asset later.

The important thing is to look for and completely understand the nuances, especially regarding flexibility and liquidity, which can considerably alter the way the product works for you.

When selecting a life insurer, below are some of the broad factors to be considered:

  • Whether the company provides customized solutions to cater to your specific needs.
  • If the company provides personal financial planning or risk-advisory services to make sure you get the most comprehensive and cost-effective policy.
  • The pedigree of the insurer - this reflects on their management and investment skills and directly impacts the returns.
  • Are they easily accessible? Will your policy be serviced well, particularly in time of need?
  • Last, but not least, invest in a brand you trust to manage your money well over the long-term.

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